FIRSTEP is a boutique innovation firm providing health organizations with a unique and remarkably effective way to tap into startup innovation:
- discover new opportunities for growth and investment
- inject fresh thinking into the organization
- build internal alignment around where to place winning bets (and why).

We focus on startups because they have a genuinely unique perspective on how the forces of disruption are unfolding (which is what makes them such a potent force of disruptive innovation).

Instead of concentrating on what startups are doing, we focus on why they are doing it... the difference is profound.
 
Developing a genuine understanding of how startups see the the forces of disruption unfolding is an astonishingly effective way to stress-test your assumptions and discover fresh/actionable insights that spark new opportunities for innovation and investment.
 

GET FULLY IMMERSED

Our DeepDives focus on areas of innovation with the potential to be profoundly disruptive.  Why not  pick a topic that's particularly strategic for your organization and join us (real-time or distilled) and you'll be immersed in disruptive thinking that's sure to discover fresh/actionable insights that directly impact your strategy.

Be warned, it's intense... 
we attract some of the most promising startups in health, and when you start to see the forces of disruption through their lens, your view of what's possible' can shift dramatically. 

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TAP INTO THE STREAM

Once you've been exposed to edge-thinking, it's hard to go back.  For those who want to stay tapped into the genuinely fresh perspective of startup innovation, we offer an annual option. 

Includes a formal briefing on all of the DeepDive topics that we cover that year, as well as regular EMERGING-INSIGHTS' briefings (webcast / videos / podcast) where we unpack new but strategically important insights from our in-process DeepDive's.

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ZERO RISK

Can't afford to dive in yet? We've got you covered. We reviewed the major learnings from our first year of DeepDives and distilled it in a book and supporting video series. We share these at no cost.

While we author the book & videos, the EDGE-INSIGHTS are not ours. They've come from an amazing group of entrepreneurs and edge-innovators and we're deeply grateful for their willingness to share them. We believe their insights comprise some of the most important thinking in health, and we're honored to share it with health innovators everywhere.

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WHAT WE DO

We identify specific areas of disruption with the potential to profoundly disrupt incumbent health organizations. Together, with our enterprise clients, we do a DeepDive with promising startups (focussed on that topic) unspooling their foundational thinking about how the disruptive forces are most likely to unfold, and winding it back up into actionable insights for our clients and partners. LEARN MORE

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WHY WE DO IT

In our view, it’s not enough for enterprise to simply track what innovative startups are doing... you need to understand WHY they are doing it. 

Start-ups have a genuinely fresh perspective on how the forces of disruption are unfolding... that's the spark behind so much disruptive innovation.  Investing the time to see the world through their lens is the best way to see what's coming so you can place winning bets.  

 

 

 

 

 

 

WHAT WE BELIEVE ABOUT STRATEGY

How you see the forces of disruption determines where you place your bets, so our practice is focussed exclusively on helping leadership teams build alignment around what they believe to be true (foundational thinking)

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WHY EDGE-INSIGHTS?

EDGE-INSIGHTS provide a glimpse into the foundational thinking of promising startups in health. These tend to focus on how the most disruptive forces are likely to unfold over the next 3 to 5 years… all through an edge innovator’s lens.  

It’s a genuinely fresh perspective, well worth tapping into, and FIRSTEP offers several ways for health organizations to do that - LEARN MORE

 

 

 

WHAT WE BELIEVE ABOUT
EDGE INNOVATION


Innovation is also about 'placing bets' based on what you believe... we think that explains why so much of the genuinely disruptive innovation comes from the edge.  Startups see the forces of disruption through a different lens than 'experts' at the core, and that’s why they end up placing different bets.

In our view, it’s not enough for enterprises to simply hire The ‘experts’… innovation leaders need to take the time to understand how innovative startups see the forces of disruption unfolding.  It’s not just a genuinely fresh perspective, it’s the spark behind most of the disruptive innovation in health.


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FIND THE RIGHT PLAN FOR YOUR ORGANIZATION
We offer several ways to help health organizations tap into edge-thinking, from immersion in individual DeepDives to an annual membership for briefings on every DeepDive that we do.  

Reach out now to learn more.


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FREE EDGE-INSIGHTS

Not quite ready for full immersion into edge-thinking in health?  Check out our free opportunities to tap into a wealth of EDGE-INSIGHTS that'll push your thinking on the forces of disruption shaping health innovation.


ATTENTION STARTUPS

If your innovative new offering is a fit for one of our current Deep-Dive's, you may qualify to participate at no charge.   LEARN MORE