FIRSTEP is a boutique innovation group working with the innovation & venture teams within leading health organizations. We have a unique and remarkably effective process for tapping into the way startups and edge-innovators see the forces unfolding in the most disruptive areas of health innovation.
Our emphasis is on edge-thinking, because it's a fresh perspective, and because we believe it's the primary source of inspiration behind the next wave of disruptive innovation in health. It's our job to help our clients get immersed in edge-thinking, and distill the learnings into actionable insights that help reduce disruption risk and spark new opportunities for innovation and investment.
GET FULLY IMMERSED
If you're struggling to build alignment on how the forces of disruption are unfolding, participation in one of our DeepDive's may be your fastest, most cost-effective option.
Be warned, it's intense...
when we wade into edge-thinking about a specific area of disruption, we attract some of the most promising startups in health. You'll be immersed in disruptive thinking that's sure to shift your perspective and spark actionable insights.
TAP INTO THE STREAM
If you're not faced with an immediate threat of disruption, but you want to stay tapped into edge-thinking and emerging insights from health startups and innovators, you may want to consider an Annual Membership.
Includes admission to the yearly EDGE-INNOVATOR event (at the beautiful Whistler resort), as well as monthly briefings (webcast / videos / podcast) where we unpack emerging insights from our DeepDive's.
Can't afford to dive in yet? We've got you covered. Once a year we review the major learnings from all of our DeepDive's, and unpack the most compelling thinking in a book and supporting videos series. We share these at no cost.
While we author the book & videos, the EDGE-INSIGHTS are not ours. They've come from an amazing group of entrepreneurs and edge-innovators and we're deeply grateful for their willingness to share them. We believe their insights comprise some of the most important thinking in health, and we're honored to share it with health innovators everywhere.
WHAT WE DO
We identify specific areas of disruption with the potential to profoundly disrupt incumbent health organizations. Together, with our enterprise clients, we do a DeepDive with promising startups (focussed on that topic) unspooling their foundational thinking about how the disruptive forces are most likely to unfold, and winding it back up into actionable insights for our clients and partners. LEARN MORE
WHY WE DO IT
In our view, it’s not enough for enterprises to simply hire the ‘experts’… edge-innovators have a genuinely fresh perspective on how the forces of disruption are unfolding, and that collective view is the spark behind so much disruptive innovation in health.
WHAT WE BELIEVE ABOUT STRATEGY
How you see the forces of disruption determines where you place your bets, so our practice is focussed exclusively on helping leadership teams build alignment around what they believe to be true (foundational thinking)
EDGE-INSIGHTS provide a glimpse into the foundational thinking of promising startups in health. These tend to focus on how the most disruptive forces are likely to unfold over the next 3 to 5 years… all through an edge innovator’s lens.
It’s a genuinely fresh perspective, well worth tapping into, and FIRSTEP offers several ways for health organizations to do that - LEARN MORE
WHAT WE BELIEVE ABOUT
Innovation is also about placing bets based on what you believe... we think that explains why so much of the genuinely disruptive innovation comes from the edge. Startups see the forces of disruption through a different lens than experts at the core, and that’s why they end up placing different bets.
In our view, it’s not enough for enterprises to simply hire The ‘experts’… they also need to take the time to understand how the edge innovators see the forces of disruption unfolding. It’s not just a genuinely fresh perspective, it’s the spark behind most of the disruptive innovation in health.
Not quite ready for full immersion into edge-thinking in health? Check out our free opportunities to tap into a wealth of EDGE-INSIGHTS that'll push your thinking on the forces of disruption shaping health innovation.
If your innovative new offering is a fit for one of our current Deep-Dive's, you may qualify to participate at no charge. LEARN MORE