FIRSTEP helps health organizations spark new opportunities for innovation and growth by developing a genuinely fresh perspective on the forces of disruption.
AN INNOVATIVE APPROACH TO INNOVATION
You're an industry leader, so you're well aware of both the opportunities and risks that the forces of disruption are bringing to health. That's why you hire the experts, invest in start-ups and try to keep tabs on the entrepreneurs working from the edge. But have you ever wondered why there is such an astonishing amount of disruptive innovation coming from the edges?
We believe there is a simple explanation... innovators at the edge have a unique perspective on the forces of disruption. Their foundational thinking, on how the key forces are most likely to unfold, gives them unique insights into what's possible. It's not the stuff that gets talked about in the investment pitch, yet this 'edge thinking' is exactly what sparks the big ideas that drive disruptive innovation, and tapping into that 'edge perspective' is exactly what FIRSTEP is all about.