HEALTH, WELLNESS & BETTERMENT
1 of 26
After months of deep immersion into the forces of disruption in health, we've come to believe that edge-innovators gain a significant advantage by blurring the traditional boundaries of 'Healthcare'. Taking an expanded view makes it much easier for them to envision the full scope of impact from the forces of disruption in health.
In this episode, Dr. Byrne explains 'Health, Wellness & Betterment' and why it became Insight #1 in our series of insights for health innovators.
AUDIO ONLY (PODCAST)
THE SHORT STORY
It's common for health organizations to view the their world as having a clear boundary (regulatory / standard of care etc.), which leads to a binary view that app's / services are medical grade or not. They are compliant or not. The unspoken bias is that app's and services that are not medical grade are not to be taken too seriously. What we've learned is that edge innovators absolutely do not view the world this way. In fact, the dominant edge-view is that it's perfectly logical to develop app's and services outside of the 'health boundary' because they can iterate, acquire data and hone algorithms, much more quickly. From an edge perspective, it's smarter / easier to wait and cross the 'health boundary' later (with a far more evolved offering).
so.... we've come to believe that it's critical for anyone concerned with innovations in health to expand their view to include innovations in the Wellness & Betterment spaces. Failure to do this radically increases the risk of being blind-sided by disrupted innovation.
WANT MORE EDGE-INSIGHTS?
Not quite ready for full immersion into edge-thinking in health? Check out our free opportunities to tap into a wealth of EDGE-INSIGHTS that'll push your thinking on the forces of disruption shaping health innovation.
WHY EDGE-INSIGHTS MATTER
EDGE-INSIGHTS are unique and in our view, critically important for health organizations, not because they are radically new, but because they provide a glimpse into the foundational thinking of the very group that aims to bring disruptive innovation to the health space. It’s a genuinely fresh perspective, well worth tapping into if you have an interest in innovation in health.
WHO BENEFITS FROM EDGE-INSIGHTS?
Anyone interested in innovations in health should invest a bit of time to tap into EDGE-INSIGHTS becauseit’s a genuinely fresh perspective that helps stress-test foundational assumptions and spark fresh insights.
Health Innovation Professionals. Investors (VC’s, LP’s & Private).Analysists.Physicians. Allied Care.Coaches. Senior Health Leaders. Health Entrepreneurs.HMO’s.Insurance. Benefits Leaders. Health Regulators. Senior Government. Health Media. Health Bloggers. Health System Administrators. Consultants & Health Strategists. Technology Providers. Charitable Organizations. NGO’s
Once a year we capture the really big ideas (the ones that we think all health innovators should be thinking about) in a book of Foundational Thinking in Health. LEARN MORE
The book contains 26 individual insights and we have created a series of short videos (26 in total) unpacking the foundational thinking behind each of them. ACCESS THE EDGE-INSIGHTS VIDEO GALLERY
FIRSTEP works with health organizations searching for fresh insights that spark new opportunities for growth. Our job is to help them see the forces of disruption through the lens of start-ups and innovators in the space. It's a genuinely fresh perspective and a remarkably effective way to discover new opportunities for investment & innovation.
If you’d like to learn more about how your organization can tap into EDGE-INSIGHTS to reduce the risk of disruption and spark new opportunities for innovation and growth, LETS TALK