MEASURABILITY (EFFICACY & ROI)
24 of 26
After numerous cohort discussions, we have come to believe that the next phase of evolution in the H.W.B.* space (3 to 5 years) is first and foremost about measuring impact on efficacy and ROI. This is a necessary step that virtually every digital HBW app and service will need to progress through before they can hope for broad adoption.
In this episode, Dr. Byrne unpacks our thinking about a measurability stage in H.W.B., and shares his perspective on why this is a critical insight for anyone developing innovative new H.W.B.* app’s / services.
*See Insight 1 for background on Health, Wellness & Betterment
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