THIS BRIEFING DELIVERS A FRESH PERSPECTIVE AND ACTIONABLE RECOMMENDATIONS ON ONE OF THE MOST DISRUPTIVE FORCES IN HEALTH
A DEEPDIVE INTO THE FORCES OF DISRUPTION THAT ARE SHAPING THIS SHIFT
Over the past year, we spent hundreds of hours in deep discussion with promising startups focussed on innovative new solutions for 2-sided marketplaces for Health & Wellness. Our goal was to get a fresh perspective on how the disruptive forces shaping this shift are most likely to unfold over the next 3 to 5 years.
WHY THIS MATTERS NOW
2-Sided Marketplaces (digital platforms) have disrupted countless industries by removing friction between consumers and innovative new apps and services (cel phone app stores, Uber, Air B&B, Upwork etc.). Healthcare will also be disrupted by 2-sided marketplaces, but in a slightly different way since health is likely to become the first multi-market ecosystem. In one sense the effect will be the same… Health & Wellness Marketplaces will accelerate the explosion of disruptive new apps & services, but here again there is a difference. Disruptive health innovations use sensors, machine learning and data interoperability to unlock value, but healthcare is legendary for slow adoption, rigid compliance requirements and hardened data silo’s.
With all of these constraints, how can we be certain that 2-sided marketplaces (digital platforms) are coming to healthcare? In fact, the tension between consumer-centric innovation and legacy constraints is exactly what makes the digital marketplaces so compelling for health. Emerging innovations offer far too much value to ignore, but the inertia in health is so strong that individual app’s & services can’t solve it on their own, and that’s exactly the sort of tension that 2-sided marketplaces have capitalized on in so many other industries.
Our conclusion after this DeepDive was simple… 2-sided marketplaces (digital platforms) are coming faster and will be more disruptive than most healthcare organizations realize.
FOR MORE INFORMATION
THE STARTUP LENS
One way to prepare for the 2-sided marketplace revolution would be to hire the usual experts and diligently follow their recommendations. There are two problems with this. 1) your competitors are getting the same advice, so it’s hard to see what’s coming from the core. 2) this wave of disruption won’t come from the incumbents and experts at the core… it will come from innovators on the edge. We focus on understanding how startups and edge-innovators see the forces of disruption unfolding for two reasons. 1) the forces of disruption dictate what’s possible. 2) seeing the forces through the startup lens makes it easier to understand where and why they place different bets… it’s literally the window into disruptive thinking.
HOW IS THIS ACTIONABLE NOW?
If you’re like most enterprise leaders, you already know that startup innovation is worth paying attention to, but you can’t afford to spend hundreds of hours trying to unpack their thinking. We’ve distilled the key learnings from this DeepDive into a ½ day briefing that gives you a crash-course on how innovative startups view the forces of disruption shaping the shift to 2-sided marketplaces in health and wellness. It’s packed with fresh insights, first-principles reasoning and crisp recommendations you can act on immediately.
We offer three briefing options:
(in-person or remote)
*includes written report
(with video links)
* we’re appropriate, we also offer internal thesis workshops that help you & your team build alignment on how the forces with the greatest potential to impact your success are most likely to unfold.
This DeepDive Briefing is a remarkably effective way to develop a
fresh perspective on the forces of disruption shaping the 2-sided marketplace revolution in health & wellness. In addition to reducing disruption risk and sparking new opportunities, you can expect to:
- stress-test assumptions & inject fresh thinking
- identify previously unseen disruption risks
- discover new opportunities for growth & investment
- build internal alignment around where to place bets (and why)