If your innovative new offering is a fit for one of our current DeepDive's, you may qualify to participate at no charge.
We live in a world of exponential change, where powerful forces are accelerating at a pace that puts every organization at risk of disruption. In this environment, it's impossible to know what's coming, so bets are placed based on what we believe will be true. That makes it mission critical for anyone developing apps and services for H.W.B. (Health, Wellness & Betterment) to stress test their core assumptions about how disruptive forces are most likely to unfold.
For both enterprises and startups, the implications are the same:
Get the foundational thinking right, and opportunity abounds.
Get it wrong, and you risk being blindsided.
At FIRSTEP, our entire focus is on helping health innovators hone their foundational thinking about how the forces with the greatest potential to impact their success are most likely to unfold... building alignment around this foundational thinking is what we're all about.
First, we pick very specific topics - areas of disruption with the greatest potential to disrupt health organizations.
Next we go deep, working with some of the most promising innovators (both enterprises and startups) focussed on that specific topic. Each DeepDive involves a series of immersive experiences where leadership teams from startups collaborate directly with senior leaders from enterprise health organizations. The sessions are intense (two half-day workshops, back-to-back) but the rewards are astonishing.
FIRSTEP sessions are private - one startup at a time, so there are no confidentiality risks. Instead of vision and strategy, we focus on the forces themselves, and that makes for very deep dialogue. The goal is to share foundational thinking in the enterprise and at the edge, ensuring that everyone walks away with a fresh perspective and actionable insights.
BENEFITS TO PARTICIPATING
Every entrepreneur who is chasing a BIG IDEA is placing a bet that they’ve got their thesis right (i.e. what they believe about how the disruptive forces that might impact their success are most likely to unfold). There are numerous benefits to investing the time, with the whole leadership team, to stress-test (and course-correct) that foundational thinking:
ATTRACT CAPITAL & TALENT - clearly articulating how the key forces are unfolding, and why that makes your big idea so compelling, helps startups accelerate execution by removing friction, and improves the ability of the entrepreneur(s) to attract capital and talent.
REDUCE RISK - hidden assumptions and blind spots are tested and fresh perspective emerges, reducing the risk of getting blindsided.
SPARK NEW OPPORTUNITIES - the immersive nature of the process accelerates relationship development, on the team and with enterprise collaborators, and fresh insights create new opportunities for collaboration and investment.
We limit ourselves to three DeepDive topics per year, so we only invite approx. 30 startups per year to participate. This makes for a very competitive process.
If your startup is selected, you’ll be our guest (a $15k* value) and enjoy a world-class experience:
• Private process (2 sessions by ½ day each) for you and your team only (plus select enterprise leaders)
• Formal output of the process, including full rights to written and visual assets from your sessions
• Access to the formal thesis for the DeepDive
• Invitation to the exclusive ‘Insights Briefing Event’ held for DeepDive participants (startups & enterprises)
* travel expenses (to beautiful Vancouver) are not included
We are currently looking for the world's most promising startups in the following areas:
Platforms in Health - Digital Platforms (i.e integrated technology stacks that remove friction between solution providers and solution consumers) have the potential to trigger profound disruption for incumbent health organizations.
The DeepDive Question... what are the forces that will shape the evolution of platforms in health over the next 3 to 5 years, and how are they most likely to unfold during that period?
Consumer Health - Apps and services that give consumers control over their Health, Wellness & Betterment 'jobs' have the potential to trigger profound disruption for incumbent health organizations.
The DeepDive Question... what are the forces that will shape the adoption of consumer health apps & services over the next 3 to 5 years, and how are they most likely to unfold during that period?
Precision Health - Personalized apps and services (i.e solutions that leverage a person's genotype, phenotype, environment and behavior, to provide personalized HWB analysis and recommendations) have the potential to trigger profound disruption for incumbent health organizations.
The DeepDive Question... what are the forces that will shape the adoption of personalized medicine over the next 3 to 5 years, and how are they most likely to unfold during that period?
Health is Moving to the Community - Many believe that healthcare is shifting, away from central delivery toward a more community centric model. This shift holds great promise, but also has the potential to be profoundly disruptive for health organizations.
The DeepDive Question... what are the forces that will shape this shift over the next 3 to 5 years, and how are they most likely to unfold during that period?
Think you might qualify? LETS TALK
WHAT OTHER CEO's ARE SAYING
Of the 50+ health startups who've participated in our DeepDive's, we have a 100% referral rating (i.e. every CEO who has gone through the process has said they would recommend it to their peers). Here's a few samples of what others have said (we have plenty more if you'd like to see them)
We’ve seen more than our share of ‘strategy’ sessions, but FIRSTEP is different. The process gave us a fresh perspective on forces of disruption, and helped build alignment around our vision and strategy… I’d highly recommend it.
— MARY JANE DEVINE, President, MIO Global
I would recommend this process (sticks out in my mind as the most valuable).
— Mike Cook President & Operating Officer - IDENTOS
Would I enthusiastically refer FIRSTEP to a friend or colleague? (10 out of 10).
— Sara Hodson, BHK, ACSM CEP Founder & President – LiveWell
Whether you're ready to apply or not, we'd encourage you to tap into some fresh thinking around the disruptive forces shaping Health, Wellness & Betterment around the world. LEARN MORE ABOUT EDGE-INSIGHTS
The Foundational Thinking book contains 26 individual insights and we have created a series of 26 short videos unpacking the foundational thinking behind each of them.